Digital Marketing Zero To Hero

This comprehensive 2-day program is designed for sales and marketing professionals, entrepreneurs, and business owners who want to transform their marketing approach from traditional to digital. Participants will learn practical, hands-on digital marketing skills, enhanced with AI tools and strategies, to drive brand awareness, generate quality leads, and accelerate business growth in today’s competitive digital landscape.

1. Understand the key components of a successful digital marketing strategy and how AI is reshaping the marketing landscape.
2. Build strong brand awareness and online visibility across digital platforms.
3. Identify and target the right audience using data-driven insights and AI-powered tools.
4. Generate and nurture high-quality leads through effective online campaigns.
5. Apply strategies to retain existing customers and increase lifetime customer value.
6. Boost sales performance and overall business profitability using measurable digital tactics.
7. Expand market reach through integrated multi-channel marketing.
8. Increase website traffic and conversion rates through optimized content and analytics.
9. Plan and promote new products or services effectively in the digital space.
10. Establish a consistent and professional online presence aligned with business goals.
11. Drive digital transformation by integrating AI-driven marketing automation and analytics.
12. Transition traditional marketing activities seamlessly from offline to online environments.

Digital Marketing Zero To Hero – “What You Need To Know”

Fundamental of Digital Marketing

Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially this course outline!) I believe you should have a basic understanding on the importance of Digital Marketing. I am assured you are in the right path & right place to learn Digital Marketing now and let me share you my favourite quote:

“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY… IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE”

In this chapter, we cover how does old school marketing different from digital marketing, why digital marketing having a lot more advantage from old school marketing, how to choose the right digital channel that suitable for your online presence, how to position your UPS to win the market, get to know your customers buying behaviour, and most important is to creating digital footprint; We will also cover several essential digital marketing tools that every digital marketer needs as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey.

Topics include:

• Conventional Marketing vs Digital Marketing
• Key Digital Marketing Channel and Customer Touchpoints
• Defining Your Unique Selling Proposition
• Understanding Target Audiences and Buying Behaviour
• Marketing Mix in the Digital Era
• Building a Strong Digital Footprint and creating Authority Online
• Introduction to Essential Digital Marketing Tools
• Power of Copywriting for Online Engagement
• AI-Assisted Copywriting and Content Generation (Bonus)

Social Media Marketing (SMM)

Social media is a new norm, even my grandmother has a Facebook and Twitter account. In this chapter, we covered a few social media platforms such as Facebook, Instagram, WhatsApp. The pros and cons of using profile, groups, page for your business, how to get organic traffic, (especially trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales!

Topics include:

• Introduction to Social Media Platforms
• 14s Social Media Content Strategies
• Facebook Marketing & Business page Optimization
• Business page features & functionality
• Social Media Do’s & Don’ts for Corporate Branding
• Best Practices for Messaging and Customer Interaction
• Facebook Insight & Reporting

Website Marketing

Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online-presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channels that can generate income to your business.

Topics include:

• Introduction to Website Design & Development
• Advantage of using Website for Business
• Choose the right Business Website Platform
• Traditional Business Website vs Sales Funnel
• Website Marketing Strategies for Lead Generation
• Building Effective Landing Pages & Call-to-Actions
• Generating Income Through Website Marketing

Email Marketing

Email brings higher ROI according to the research, if you don’t practice email marketing, it is really a big loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign.

Topics include:

• Introduction to Email Marketing and it’s Business value
• Lead Capture & Opt-in Strategies
• Building and Managing Email Database
• Customer Value Optimization (Bonus)

Search Engine Optimization (SEO)

How about FREE traffic from Search Engine? How good when someone searches for your product and services, Search Engine recommends you for FREE! This is the importance of Search Engine optimization. In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product and services, we will cover how the “on-page” and “off-page SEO” as well as link building strategies.

Topics include:

• Understanding Search Engine Optimization
• On Page Optimization
• Off Page Optimization
• White Hat vs Black Hat SEO Techniques (Bonus)

We’d happy to help.
Feel free to talk to us today, however most suitable for you.

Mobile call: +603 – 7493 6868

WhatsApp: +6018 – 380 5878

Email: enquiry@apexitraining.com.my

Website: www.apexitraining.com.my